History

Message

The advertising industry was what welcomed me and announced a new dawn in my life when the great hopes and aspirations I had held close to my heart were crushed by my failure to secure a job in the television industry, and when the company I had joined was one I would leave after only a few short months, leaving me engulfed in a darkness of indescribable frustration, disappointment, and anxiety.

Soon after entering the industry, I was assigned a temporary posting at a major advertising agency. In those early days, when I was feeling my way forward with no clear sense of direction, I threw myself wholeheartedly into the work, clinging desperately to clients and senior colleagues for guidance. I was entrusted with sales promotions for some of Japan’s leading cosmetics, beverage, electronics, and IT companies. The stern encouragement, the heated debates in which everyone staked their pride, and the relentless pursuit of excellence that transcended positions and titles all became part of who I am and grew into an irreplaceable asset.

Just as I had finally begun to feel that I had earned my place among the front runners of this industry, a senior colleague who had long supported me suddenly approached me with an unexpected proposal: “Why don’t we start a company together?” Though I struggled with uncertainty and hesitation, I ultimately resolved to entrust the next chapter of my life to that fateful opportunity. After seven years as a company employee, I set sail on a new voyage called DNA.

Both in my professional and personal life, I have sought to approach every encounter and every event with a spirit of respect and gratitude, while continuously striving for self improvement through evolution and challenge. Guided by the founding principles that served as a beacon for our company, I have continued to move forward tirelessly to this day.

Today, there are colleagues who have taken the baton from my hands and are advancing toward unexplored horizons yet to be discovered. When I look at them, what fills my heart is a profound sense of reassurance and confidence in their abilities. It is this conviction that has led me to conclude that the future should be entrusted entirely to them.

With that belief, I have decided to bring my 42 year career as a business leader to a close and retire from active involvement in the company’s management.

As the founder, it is my heartfelt wish that DNA will continue to be a company sustained by people and nurtured by people for generations to come.

Founder

The Story of DNA

August 1985

Following his involvement in the planning, program development, and production of the opening of Tokyo Disneyland in 1983, Shunji Tagami was responsible for planning, production, and overall project management for the opening of NTT’s Denden INS Pavilion at the International Science and Technology Exposition (Expo ’85 Tsukuba). Shortly thereafter, he established DNA Co., Ltd., assuming the role of President and CEO. The company headquarters was opened at Nikko Palace, 6-9-2 Minami-Aoyama, Minato-ku, Tokyo.

October 1985

Capital increased to ¥4 million.

1985

For approximately 10 years, DNA provided planning, production, and event management services for the Shiseido Department Store Division Spring & Summer Campaign.

1986

Responsible for planning proposals, circuit promotions, event design, production, and operations for the Formula Nippon Japan Tobacco Cabin Racing Team promotional campaign.

September 1987

Headquarters relocated to Daiichi Hamamatsucho Building, 1-12-6 Hamamatsucho, Minato-ku, Tokyo to support company growth.

March 1988

Planned, directed, and produced the JR East “Oku no Hosomichi Campaign.”

1988

Responsible for planning, direction, and operations of the World Gateball Championship commemorating the 80th Anniversary of Japanese Immigration to Brazil in São Paulo.

1988

Managed planning, event design, direction, and operations for the Roberta Fashion Show commemorating the visit to Japan of chief designer Giuliana Camerino.

1989

Responsible for the planning, event design, direction, production, and management of the Toshiba Exhibition held at Toshiba Headquarters.

April 1990

Managed planning, production, and operations for the launch ceremony of JR East’s Limited Express Super View Odoriko.

November 1990

Capital increased to ¥12 million.

1991

Responsible for the planning, event design, direction, and operations of the press conference for the F1 Footwork Arrows Racing Team.

1992

DNA provided launch planning, magazine advertising production, and promotional campaign development for Dicila, a Shiseido cosmetics brand.

1992

Managed production and operations for NTT Collection, the NTT Group’s comprehensive exhibition.

April 1993

Headquarters relocated to Yamate Building, 1-5-5 Hamamatsucho, Minato-ku, Tokyo.

May 1993

Responsible for planning, event design, direction, production, and operations of the J.League Nagoya Grampus Eight PR Event held at Amlux Tokyo.

1993

Managed production and operations of the JCB Central League Big Tournament commemorating the 5th anniversary of Tokyo Dome.

1994

Managed production and operations of the JCB Central League Big Tournament commemorating the 60th anniversary of the Yomiuri Giants.

1994

Responsible for planning, direction, and production of the Toyota RAV4 Launch Event at Amlux Tokyo.

January 1995

Responsible for planning, production, and operations of Toshiba’s BAZOOKA CRT Television Promotion Campaign held throughout China, including Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu.

May 1995

Capital increased to ¥24 million.

November 1995

Responsible for planning, event design, direction, production, and operations of Yokohama Flügels Fan Appreciation Day at Yokohama Arena.

April 1996

Responsible for the planning, event design, direction, production, and operations of the opening ceremony for the Formula Nippon Season Opener at Suzuka Circuit.

October 1996

Managed planning, production, and operations of the Toshiba Dealers Convention held at Tokyo Dome City Prism Hall.

March 1997

Responsible for planning, event design, direction, production, and operations of the Akita Shinkansen Komachi Opening Event.

October 1997

Managed planning, event design, direction, production, and operations of NTT Multimedia World ’97.

February 1998

Handled sponsor relations and support services for the 18th Winter Olympic Games (Nagano Olympics).

1998

Managed operations for the Hawaiian International Billfish Tournament (HIBT) in Hawaii.

November 2000

Headquarters relocated to Kanou Building, 1-26-7 Nishi-Gotanda, Shinagawa-ku, Tokyo.

New Year Kickoff

2000

Responsible for planning and operations of the 51st National Tree-Planting Festival in Oita Prefecture.

2000

Managed the planning, production, and operations of the NTT East Japan Establishment Ceremony.

2000

Responsible for production and operations of the 24th National Tree Nurturing Festival in Fukushima Prefecture.

2001

Company logo renewed.

New Year Kickoff

2001

Responsible for planning, production, and operations of the nationwide experiential caravan for the millennium project Internet Expo (INPAKU).

2001

Managed secretariat operations, production, and event operations for the nationwide Lawson Seminar Series.

April 2002

Opened an Osaka Office at 1-6-4 Oyodominami, Kita-ku, Osaka.

May 2002

Responsible for venue management and operations during the 2002 FIFA World Cup Korea/Japan.

October 2003

Closed the Osaka Office.

2004

DNA provided television program production and TV commercial production services for Dr.Ci:Labo and QVC Japan.

March 2005

Held the company’s 20th Anniversary Golf Tournament.

2005

Responsible for the Global Harmony Concert at Expo 2005 Aichi (Expo 2005 Japan).

October 2006

Obtained PrivacyMark Certification.

October 2007

Responsible for planning, event design, direction, production, and operations of FURUKAWA INNOVATION EXPO ’07.

May 2008

Headquarters relocated to Park Daisan Building, 1-28-6 Nishi-Gotanda, Shinagawa-ku, Tokyo.

March 2009

Participated in the production committee of the film The Laughing Policeman as part of the company’s 25th-anniversary initiatives.

May 2009

Managed the secretariat for Japan’s Eco-Point Program for Green Consumer Electronics.

2009

Company Trip (Hawaii)

February 2012

Joined the Japan Event Industry Promotion Association.

October 2012

Obtained a General Worker Dispatch Business License.

2012

Responsible for planning, direction, production, and operations of SECOM Fair 2012, held in five cities nationwide to celebrate SECOM’s 50th anniversary.

January 2015

Obtained a Security Services Business License.

April 2015

Obtained Construction Business Licenses for interior finishing work and scaffolding/earthwork.

October 2015

Responsible for planning, production, and operations of the BMW/MINI Booth at the 44th Tokyo Motor Show 2015.

August 2016

Established the International Division to strengthen inbound and outbound business operations.

2016

Responsible for production, operations, and stage management of the BMW 100th Anniversary Tour held in seven cities nationwide.

2016

Responsible for planning, production, operations, and direction of the Hakujuji 120th Anniversary Ceremony.

2016

Responsible for direction, operations, and stage management of the Panasonic Dealers Convention.

June 2017

Founder Shunji Tagami became President of the Nihon University College of Art Alumni Association.

Company Trip (Tomioka Silk Mill & Kusatsu Onsen)

January 2018

Responsible for planning, event design, direction, production, and operations of the Toyota Booth at CES.

August 2018

Responsible for planning, production, direction, stage management, and operations of the 9th World Ramen Summit, commemorating the 60th anniversary of the invention of instant ramen.

2018

Company Trip (Macau)

June 2019

Managed delegation-area operations and produced materials for leaders’ areas at the G20 Osaka Summit.

July 2019

Responsible for planning, production, and operations of the Japan National Rugby Team New Uniform Unveiling Event at Meiji Kinenkan.

November 2019

President and CEO Shunji Tagami became Chairman and Representative Director.

December 2019

Responsible for production, stage management, and operations of the Komatsugawa Junction Opening Ceremony for the Metropolitan Expressway.

July 2021

Responsible for numerous planning, production, and event management activities, including the Torch Relay and Medal Ceremonies, for the Tokyo 2020 Olympic Games.

July 2022

Opened a Kansai Office at 2-5-9 Doshomachi, Chuo-ku, Osaka.

November 2022

Responsible for planning, production, and operations of GRAND CYCLE TOKYO on Rainbow Bridge.

March 2023

Responsible for planning, production, operations, stage management, and direction of the Tokyo Midtown Yaesu Opening Ceremony.

June 2023

Headquarters relocated to Hulic Gotanda Building, 1-27-2 Nishi-Gotanda, Shinagawa-ku, Tokyo.

Company Trip (Yaizu Onsen)

New Year Kickoff

July 2023

Chairman Shunji Tagami concurrently assumed the role of President and CEO.

November 2023

Responsible for planning, direction, and operations of the Sanyo Foods 70th Anniversary Party.

November 2023

Responsible for planning, production, operations, secretariat functions, VR content production, website and social media management, and public relations for the TOKYO Harvest Festival, organized by the Tokyo Convention & Visitors Bureau.

April 2024

Held the company’s 40th Anniversary Celebration Party.

May 2024

Launched the Planners School training program to develop future planners.

July 2024

Shin Watanabe appointed President and CEO.

August 2024

Responsible for planning, production, and operations of the Dynabook 35th Anniversary Event “Dynabook Operation in Akihabara.”

October 2024

Founder and Chairman Shunji Tagami retired.

January 2025

Responsible for planning, production, construction, and operations of the Suzuki Booth and Honda Booth at CES 2025.

February 2025

Capital increased to ¥70 million.

April 2025

Responsible for event planning and management of the EXPO Arena and EXPO Hall at Expo 2025 Osaka, Kansai, Japan.

October 2025

Closed the Kansai Office.

November 2025

Established the Account Planning Department, specializing in planning functions.

December 2025

Recognized as a Tokyo Metropolitan Sports Promotion Company.