From strong planning expertise to leading international projects: An inside look at DNA’s growing one-stop capabilities.
For over 40 years, DNA has worked on more than 300 projects each year, including major international events and expos. As a full-service event production company, DNA brings together planning, creative, operations, and management in a one-stop structure.
Through the power of experience-based events, DNA creates moments that move people and inspire new perspectives, helping to drive positive change in society. By combining long-standing expertise, strong teamwork, and new technologies, DNA works closely with clients to create experiences that truly make an impact.
This interview article looks at DNA’s journey so far, as well as the challenges and ambitions that lie ahead.
Forty years of experience behind DNA’s on-site strength and professionalism.
Left: Akihiko Yoshimi (Executive Managing Director, Promotion Unit 2, Unit Manager)
Center: Toshiaki Nagahashi (Executive Officer, Promotion Unit 1, Unit Manager)
Right: Shintaro Yamauchi (Promotion Unit 3, Unit Manager, Account Planning Dept. Section Manager)
Bringing together creativity and planning, with the agility to support global projects.
How AI and talent development are transforming the field.
DNA’s vision for next-generation event creation.