Event Overview
An event organized by the Tokyo Convention & Visitors Bureau, dedicated to promoting the appeal of Tokyo as a tourist destination with a united city-wide effort.
DNA managed content planning to on-site operations. Additionally, we planned and managed digital communications, including website production, social media operations, and online advertising.
Our Responsibilities
・Planning
・Secretariat operations
・Website production
・Social media management
・VR video production
・Online advertising
・Press invitations
・Event operations
Key Points
・Achievement of 40,000 attendees, exceeding the target of 30,000.
・Management of the full process, from content planning to on-site operations.
・Showcasing food vendors that typically do not operate as food trucks.
・Filming, editing, and management of on-site operations for VR videos showcasing the appeal of different regions.